江苏省零售业发展现状与策略

Current Situation and Strategy of Retail Industry Development in Jiangsu Province

零售业作为专门提供零售服务活动的零售商的集合,其两端分别与生产者和消费者紧密相连,发挥着引导生产和促进消费的作用,零售业的强弱对国民经济有着直接的影响。当前江苏省零售业发展态势较好,市场表现为市场容量持续扩展、产业规模持续扩大;行业经营情况表现为经营能力持续提升、从业人员数量持续下降、电商渗透持续扩大、业态结构持续优化、连锁组织形式持续推进。本文根据零售市场和零售行业的现状,提出了以消费需求引导零售业发展、用科技为零售业发展提供动力的发展思路和策略。

As a collection of retailers specializing in providing retail service activities,the retail industry is closely connected with producers and consumers at both ends,and plays a role in guiding production and promoting consumption.The strength of the retail industry has a direct impact on the national economy.At present,the retail industry in Jiangsu Province is developing well.The market is manifested by the continuous expansion of the market capacity and the scale of the industry;the operation of the industry is manifested by the continuous improvement of operating capabilities,the continuous decline of the number of employees,the continuous expansion of e-commerce penetration,the continuous optimization of business structure,and the continuous advancement of chain organizations.According to the current situation of the retail market and the retail industry,this article puts forward the development ideas and strategies of using consumer demand to guide the development of the retail industry and using technology to provide power for the development of the retail industry.