动态能力视角下平台型企业的价值共创演化路径探析——基于积微物联的单案例研究

Research on the Evolution Path of Value Co-creation of Platform-Based Enterprises from the Perspective of Dynamic Capabilities--A Case Study Based on the Internet Enterprise of Jwell in the Steel Industry

以钢铁产业互联网企业成都积微物联集团股份有限公司(以下简称“积微物联”)为例,运用探索性单案例研究方法,结合动态能力与价值共创的理论视角,分析平台型企业随着发展不断提升认知及行为两个维度的动态能力,通过数字化推进平台演化,实现相应的价值共创模式创新的过程。结果发现:动态能力作为平台型企业演化的核心动力,通过数字化促进平台的不断演进,逐渐实现平台价值共创的模式跃升;积微物联主要经历了“线下实体平台→线上虚拟平台→平台生态圈”三个阶段,与之匹配的动态能力助推平台实现了基于“联结→联动→联体”的价值共创模式演变。

Based on exploratory single-case research methods, combined with the theoretical perspective of dynamic capabilities and value co-creation, this paper focuses on the steel industry Internet company Chengdu Jwell Co., Ltd.(hereinafter referred to as ″Jwell″)to analyze the enterprise′s dynamic capabilities including two dimensions of cognition and behavior being continuously improved, and the platform evolution being promoted through digitalization, and the corresponding value co-creation model innovation process being accomplished. Result shows that, the dynamic capabilities, as the core driving force for the evolution of platform-based enterprises, contribute to the continuous evolution of platforms through digitalization, and gradually improve the up-levels of the models of platform value co-creation. Jwell has mainly experienced three stages of ″offline physical platform → online virtual platform →platform ecosystem″, and the matching dynamic capabilities contribute to the platform to evolve its value co-creation model based on ″connection → linkage → conjoint″.