“她题材”电视剧人物形象对都市女性身份建构的涵化影响——基于《三十而已》受众解码机制的实证研究

The Influence of Characters in“Her Theme”Series on the Construction of Urban Women s Identity:An Empirical Study on the Audience Decoding Mechanism of Nothing But Thirty

随着女性独立意识的觉醒,整个社会的文化样貌、消费方式都发生了改变,在这一过程中,影视作品作为影响力大且广的媒介方式将视野关注在女性身上,深受女性观众的喜爱。《三十而已》这部电视剧聚焦女性主体意识和自我独立,通过塑造形象迥异的女性形象,对都市女性的身份建构产生了潜移默化的影响,受众的“自我”身份和影视当中的“她者”形象形成平等互动的对话方式,促进了女性观众的自我认同和赋权心理的产生。探讨“她题材”电视剧的议程设置对女性身份建构的影响,观察不同女性受众对电视剧人物形象的不同解读方式,运用斯图亚特·霍尔“解码论”对相关访谈进行解码分析,能够更加多元开放地诠释受众文本、了解电视剧女性形象的塑造以及受众的审美价值趋向。

With the awakening of women s independent consciousness,the culture and consumption patterns of the whole society have changed.In this process,film and TV works,as the influential media,focus on women and are popular with female audiences.The Series Nothing But Thirty focuses on women s subjective consciousness and self-independence.Through portraying different images of women,it has an imperceptible influence on the construction of urban women s identity.The audience s“self”identity and the“other”image form an equal interactive dialogue,which promotes the generation of female audience s self-identity and empowerment psychology.This paper discusses the influence of agenda setting on the construction of female identity in“Her Theme”TV series by case study,and observes the different ways of interpreting characters in TV Series by different female audiences.With the application of Stuart Hall s“decoding theory”to decode the relevant interviews,the audience text can be interpreted in a more diversified and open way,thus a better understanding of the image building of females in TV shows as well as the aesthetic value orientation of the audience can be developed.