“一带一路”视阈下社会体育发展路径研究

Research of the Development Path of Social Sports Under the Perspective of“One Belt and One Road”

对“一带一路”视阈下社会体育发展路径进行研究。要积极发展民族传统体育文化,挖掘具有少数民族气息的传统体育活动项目,打造社会体育品牌,提升传统体育文化的传播力和影响力。要加强社会体育品牌运动基地建设,建立传统体育文化保护基地和现代社会体育运动基地。要发展国际化高水平社会体育赛事,利用国际体育联赛交流来发展我国的社会体育事业。要促进沿线国家“社会体育+旅游”发展,实现传统体育文化业与旅游商业的融合渗透,打造“户外运动体育+旅游”的文化品牌,以期打通沿线国家体育旅游圈,为更好地传播我国社会体育文化创造有利条件。

The research explores the development path of social sports under the perspective of“One Belt One Road”.It is suggested to actively develop traditional ethnic sports culture,explore traditional sports athletic events characterized with ethnic flavor,create social physical brand,and improve the communication and influence of traditional physical culture.It is also suggested to strengthen the brand sports base construction of social sports,and establish traditional sports cultural protection base and modern social sports base.It is necessary to develop the social sports events of internationalization high level,utilize the communication of international sports league to develop the social sports career in China,promote the“social sports+tourism”development along“One Belt and One Road”countries,achieve the integration and permeation of traditional sports culture and tourism commerce,and create the culture brand of“outdoor sports+tourism”,in order to break through the sports culture tourism circle along the line and to create favorable conditions for the better communication of social sports culture in China.