文化视域下黎城县体验旅游开发策略研究

Strategy Research of Experience Tourism Development in Licheng County Under Cultural Horizon

黎城县有着几千年的文化资源和历史资源,与之相关的文化资源的旅游开发并不完善,当地开发的旅游项目较为单一,忽视了旅游者的需求。本研究立足文化视域,将体验式旅游与黎城县文化资源开发相结合,深度挖掘黎城县体验式旅游产品,增强游客快乐感,提高黎城的吸引力,打开旅游市场,提高当地的经济效益。

Licheng County owns cultural and historical resources for thousands of years.However the tourism development of related cultural resources is not perfect.The tourism project of the county is simple,with a neglect of tourist’s demand.The research starts from cultural horizon,combines experience tourism with cultural resource development in Licheng County,and deeply excavates experience tourism products in Licheng County,to strengthen tourist’s feeling of happiness,to strengthen tourist’s attraction,open tourism market,and promote the local economic benefit.