弘扬中华优秀传统文化探索主题出版大众化的创新路径--以《平“语”近人--习近平总书记用典》为例

Carrying Forward the Traditional Culture of the Chinese Nation and Exploring the Innovative Path for the Realization of Thematic Publishing--A Case Study of Accessible“Quotations”from Xi Jinping-General Secretary Xi Jinping’s Citing the Classics

主题出版大众化是习近平新时代中国特色社会主义思想入脑入心、落地生根的必然要求。强化学理意识,提升出版策划的思想高度和理论深度是主题出版大众化创新的前提;组织出版编辑队伍挖掘传统文化资源,强化出版内容的通俗性梯度性是主题出版大众化创新的核心;运用融媒体技术,助推传播热度和推广力度是主题出版大众化创新的保障。

The popularization of thematic publishing is the primary political task of the publishing work,in which Xi Jinping’s Thought of Socialism with Chinese Characteristics in the new era is rooted in the mind and heart.To strengthen the consciousness of academic theory and enhance the ideological height and theoretical depth of publishing planning are the prerequisites for the popularization and innovation of thematic publishing.The core of the innovation of the popularization of thematic publishing is to organize the publishing and editing team,to excavate the traditional cultural resources and to strengthen the accessibility and grading of the published contents.The guarantee for innovating the popularization of thematic publishing is to use fi nancial media technology to boost the popularity of dissemination and promotion.