基于大数据技术的电力营销策略分析

Analysis of Power Marketing Strategy Based on Big Data Technology

在开展电力营销时,可能会因为各项要求难以落实而出现问题,直接影响电力营销在电力企业经济管理和实际发展中的作用效果。这就应从大数据技术入手制定合理的电力营销策略,并在大数据技术支持下降低电力营销难度,解决电力营销过程中遇到的问题。同时还应针对基于大数据技术的电力营销策略展开研究,保证相关策略的针对性,为改善电力营销过程中各项问题提供有力支持。

In carrying out electric power marketing,problems may arise because of the difficulty of implementing various requirements,which directly affects the effect of electric power marketing in the economic management and actual development of electric power enterprises.This should start with big data technology to formulate a reasonable power marketing strategy,and under the support of big data technology to reduce the difficulty of power marketing,to solve the problems encountered in the process of power marketing.At the same time,we should study the power marketing strategy based on big data technology,ensure the pertinence of the relevant strategies,and provide strong support for improving the problems in the process of power marketing.