“互联网+电力营销增值服务”营销供电新模式研究

Study on the New Mode of Internet Plus Power Marketing Value-added Service Marketing Power Supply

在智能电网、大数据技术飞速发展的当下,电力营销未来的发展方向,已经成为供电企业普遍关注的问题。从当前电力营销现状入手,分析了当前互联网和电网企业的发展方向,基于“互联网+”和传统业务的深度融合,从提升传统业务转型升级、供电服务、数据行业共享等层面对如何建设“互联网+电力营销”新服务模式进行阐述,提出构建“互联网+电力营销增值服务”新模式,助力电网企业营销业务的转型升级。

With the rapid development of smart grid and big data technology,the future development direction of power marketing has become a common concern of power supply enterprises.From the current status of the electric power marketing,this paper analyzes the current development trend of Internet and power grid enterprise,based on the depth of the“Internet accelerated speed”and traditional business integration,from the traditional business transformation and upgrading of industry,power supply,data sharing,etc on how to build“Internet plus power marketing”,the new service model in“Internet plus power marketing value-added services”is put forward a new model,power grid enterprise marketing business transformation and upgrading.