医疗卫生机构健康传播易化模型的创建与应用

The Creation and Application of Health Communication Facilitation Model in Medical and Healthcare Institutions

运用逻辑分析法和因素分析法创建医疗卫生机构健康传播易化模型,旨在为新形势下我国医疗卫生机构健康传播工作提供基本的框架思路。医疗卫生机构健康传播易化模型可被解释为:在政府的管理与支持、健康教育的普及、健康生活氛围的熏陶以及患者及其家属的良好口碑等外部条件的支撑下,医疗卫生机构与社会大众分别受到源自履行“以人民健康为中心”工作职责需要和健康管理需要的力量驱动,经由以患者为核心的多种传播渠道,在健康传播过程中相互聚焦、积极互动,使相互间的信息传递顺利进行,产生易化现象。

By means of logical analysis and factor analysis,health communication facilitation model in medical and healthcare institutions was created in this study.This model aimed to provide a basic idea for health communication work of medical and healthcare institutions in China under the new situation.Health communication facilitation model in medical and healthcare institutions can be interpreted as the following elements:With the support of external conditions,such as the government management and support,the popularization of health education,the edification of healthy living atmosphere,and the praise that medical and healthcare institutions won from their patients and patient families,through a variety of communication channels with patients as the core,medical and healthcare institutions and the public driven respectively by the need of fulfilling the duty of"taking caring people's health as the primary task"and the need of health management,can focus and interact with each other in the process of health communication,so that their mutual information transmission can be carried out smoothly and the phenomenon of facilitation can be produced.