海南会展业与旅游业融合发展模式探讨

Discussion on the Integrated Development Model of Exhibition Industry and Tourism Industry in Hainan

会展业与旅游业同属于海南省“十三五”规划中重点发展的支柱产业。在实现海南省会展业提质增效与旅游业转型升级的过程中,会展业与旅游业的融合发展将会成为海南省新的经济增长点。本文对产业融合的含义作了简单说明,重点分析了海南省会展业与旅游业融合发展的现状以及融合发展中存在的问题,并在此基础上,提出会展业与旅游业融合发展模式以及融合发展的对策建议,包括完善基础设施建设、建立独立管理机构、培养复合型专业人才、实施企业协作与联动等。

The convention&exhibition industry and the tourism industry are both pillar industries to be developed in the 13th Five-Year Plan of Hainan Province.In the process of improving the quality and effi ciency of the convention and exhibition industry in Hainan Province and the transformation and upgrading of the tourism industry,the integrated development of the convention&exhibition industry and the tourism industry will become a new economic growth point for Hainan Province.This paper gives a brief explanation of the meaning of industrial integration,and focuses on the analysis of the current situation and problems of the integration development of convention&exhibition industry and tourism industry in Hainan Province.On this basis,it puts forward the integration development mode of convention&exhibition industry and tourism industry,as well as the countermeasures and suggestions for the integration development,including improving the infrastructure construction,establishing an independent management organization,cultivating compound professionals,strengthening the competitiveness of tourism industry,and realizing the cooperation and linkage of enterprises.