浅析中国传统文化元素在招贴设计中的应用

Analysis on the Application of Chinese Traditional Cultural Elements in the Design of Posters

从本质上来看,招贴设计是实现现代视觉传达设计的形式之一,通过具备强烈视觉冲击力和感召力的招贴作品,不但能够表现设计者的思想内涵,而且招贴中融入的诸多文化流行元素也给人们视觉和思想感知上的共鸣,现代招贴也是广告海报宣传的主要形式之一。本文通过对中国传统文化的研究,就传统文化元素在招贴设计中的应用进行相关讨论,并就如何将中国传统文化元素应用到招贴设计中提出可行性的对策建议。

In essence,poster design is one of the forms to realize modern visual communication design.Through the poster works with strong visual impact and appeal,not only can it express the designer's ideological connotation,but the many cultural popular elements incorporated in the poster can also bring people's visual and ideological perception resonance.Modern posters are also one of the main forms of advertising posters.Based on the study of Chinese traditional culture,this article discusses the application of traditional cultural elements in poster design,and puts forward feasible countermeasures and suggestions on how to apply Chinese traditional cultural elements to poster design.