农村物流“最后一公里”存在的问题及解决路径研究——以众包物流配送模式为例

Research on the Problems and Paths of the"Last Mile"of Rural Logistics——Taking the Crowdsourcing Logistics Distribution Model as an Example

随着网络购物在农村地区的不断扩大,农村送货数量也在不断增加,但农村物流“最后一公里”仍存在许多问题,这将农产品限制在农村,工业产品限制在城市,影响了农村的经济发展。本文通过实地走访和文献阅读,分析了农村物流配送中存在的问题,指出了众包物流配送模式的优点,并提出在农村熟人社会机制下,运用众包物流模式解决农村电商物流难题。众包物流配送模式存在一定的先进性,在农村中广泛应用,可以很好地解决配送效率、成本问题以及信用风险等问题。

With the continuous expansion of online shopping in rural areas,the number of rural deliveries is also increasing.However,there are still many problems in the"last mile"of rural logistics.This restricts agricultural products in rural areas and industrial products in cities,which affects rural economic development.Through field visits and literature reading,this article analyzes the problems in rural logistics distribution,points out the advantages of the crowdsourcing logistics distribution model,and proposes to use the crowdsourcing logistics model to solve the rural e-commerce logistics problems under the social mechanism of rural acquaintances.The crowdsourcing logistics distribution model has certain advanced nature and is widely used in rural areas,which can well solve the problems of distribution effi ciency,cost and credit risk.