具身认知视域下的主流价值传播创新

Communication Innovation of the Mainstream Values under the Sight of Embodied Cognition

新技术浪潮下身体对于传播的重要价值亟待学界重估。从认知传播学视角出发,运用具身认知这一当代认知科学的核心概念重新检视传播的基本特征和内在逻辑将会发现,传播是具身的,即:体认性的、根植于具体时空情境的,以及“交互耦合的动力系统”模式的。新技术背景下的主流价值传播应超越大众传播时代的离身传播范式,载入具身传播框架,从接受界面、内容生产、环境交互三个方面开启创新:激发认知主体感官运动系统整体的沉浸式体验和互动身体实践;通过“共情”与“共境”深度嵌入认知主体所处具体情境;满足认知主体的现实需求、建立强互动社交链接、整合动员社会资源,从而深度融入认知主体的生活世界,助力其积极应对外部环境的挑战。

The important value of the body in communication under the new technology wave needs to be reevaluated.From the viewpoint of cognitive communication,through the reexamining the basic features and inner logic of the communication with the embodied cognition,which is a core concept of the contemporary cognitive science,we find that communication is embodied,which means the communication is cognized through the body,is rooted in the specific space-time situations,and is of interactively coupled dynamical system model.Under the background of the new technology,the communication of the mainstream values should go beyond the disembodied paradigm in the era of mass communication,and should be incorporated in the framework of embodied communications,which can be innovated in such three aspects as reception interface,content production,and the interaction with the environment:specifically,to stimulate the immersion exploration and interactive body experience of the whole sense-motion system of the cognition subject;to embed in the specific situations deeply,which the cognition subject live in by the method of empathy and participation in the situation;to meet the practical needs of the cognition subject,to estciblish the strong interactive social links,to mobilize and integrate social resources,thus deeply integrating into the life and world of the cognition subject and helping the cognition subject actively meet the challenges of the external environment.