摘要
目的为了提高移动社交电商盈利预测偏差的自适应分析能力,提出感知信任模式下移动社交电商盈利预测偏差分析算法。方法提取移动社交电商盈利的关联规则特征量,采用模糊聚类方法对感知信任模式下移动社交电商盈利大数据进行自动聚类处理,构建移动社交电商盈利的统计序列分布模型;结合自适应寻优算法进行移动社交电商盈利预测,在感知信任模式下分析移动社交电商盈利预测偏差,并进行自适应调整,实现移动社交电商盈利预测偏差分析优化。结果仿真结果表明,采用该方法进行移动社交电商盈利预测的准确度较高,自适应分析能力得到保证。结论提高了移动社交电商盈利预测的自适应性和收敛性,可以将其应用到现实移动社交电商盈利预测中。
Objective To improve the self-adaptive analytic ability of profit forecast bias of mobile social E-commerce,this paper proposes a profit forecast bias analysis algorithm of mobile social E-commerce under the mode of perceived trust.Methods After extraction of the characteristics of association rules of mobile social E-commerce’s profit,fuzzy clustering method is used to automatically cluster the big data of mobile social E-commerce’s profit under the mode of perceived trust,and construct the statistical sequence distribution model of mobile social E-commerce’s profit;in combination with adaptive optimization algorithm,this paper forecasts the profit of mobile social E-commerce,and analyzes the profit forecast of mobile social E-commerce.Under the mode of perceived trust,the deviation and adaptive adjustment are performed to realize the analysis and optimization of profit forecast deviation of mobile social E-commerce.Results The simulation results show that the method has high accuracy in the profit forecast of mobile social E-commerce,and the adaptive analytic ability is guaranteed.Conclusion This algorithm improves the adaptability and convergence of mobile social E-commerce profit forecast,and can be applied to the real mobile social E-commerce profit forecast.
作者
宋晓姣
吴取芳
SONG Xiao-jiao;WU Qu-fang(Hefei Vocational and Technical College,Hefei,Anhui 230000,China)
出处
《河北北方学院学报(自然科学版)》
2021年第5期15-19,共5页
Journal of Hebei North University:Natural Science Edition
基金
国家自然科学基金项目:“移动社交数据环境下旅游线路评价研究”(60081051)
安徽省高校人文社会科学重点研究项目:“直播生态背景下校地企协同构建电商消费模式提升职业院校社会服务能力研究”(SK2020A07533)
安徽省质量工程一般项目:“直播生态背景下电子商务类专业课程实践教学改革研究”(2020jyxm1644)。
关键词
电商
感知信任模式
移动社交
预测偏差分析
盈利
E-commerce
perceptual trust pattern
mobile sociality
predictive bias analysis
profitability