传统艺术与传媒艺术的跨界合作与融合传播——以百集电视节目《美术经典中的党史》为例

Crossover Cooperation and Converging Communication Between Traditional Art and Media Art

传统艺术与传媒艺术的跨界合作与融合传播在新媒体中屡见不鲜,在主流媒体中的应用近年来也逐渐增多。百集电视节目《美术经典中的党史》作为中央广播电视台开播的第一档献礼建党百年的重磅电视作品,用"以画为体,以史为魂"的构思,将隶属传统艺术族群的经典美术作品与隶属传媒艺术族群的多种视听艺术融合在一起,可谓主流媒体艺术融合传播的典范。传统艺术在传媒艺术中重获传播力与生命力,传媒艺术则因承载了传统艺术的经典特质更显质感。党史与经典美术作品、党史教育与美感教育在电视荧屏中互为媒介,共同传递出了中国共产党人一个世纪以来的精神谱系。

Crossover cooperation and converging communication between traditional art and media art are common in the new media,and are increasing in mainstream media in recent years. The TV program of CPC’s History in Classic Paintings is a monumental work produced by CCTV(China Central Television) to celebrate the 100 th anniversary of the Communist Party of China. Following the structural thinking that integrates painting with Party history,it blends the traditional arts with audiovisual arts,setting an example for other mainstream media in art integration. The traditional art regains strength and vitality from the media art,while the media art absorbs cultural elements via inheritance from salient features of traditional art. Party history and fine art serves as each other’s media on the TV screen,both demonstrates the spirits of the Party members in the past century.