文化话语研究视角下的节能话语研究

Research on Energy Conservation Discourse from the Perspective of Cultural Discourse Studies

节约能源对于应对气候变化、改善人民生活等具有重要意义。本文以文化话语研究为视角,从话语主体、话语受众、话语内容、话语形式、文化关系方面对政府和协会建构的节能话语进行分析。研究发现,由于话语主体不同,节能通知话语和节能手册话语在话语内容、话语形式等方面存在差异,但两者均起到凝聚力量、形成共识、明确方向的作用。节能话语融合中华优秀传统文化,突出节能效果,有利于推动节能事业的发展。

Energy conservation plays a very important role in responding to climate change and improving people’s living standard,etc.From the perspective of Cultural Discourse Studies,this paper attempts to analyze China’s energy conservation discourse constructed by the government and Shanghai Energy Conservation Association from the aspects of subject,hearer,content,form and cultural relation of discourse.It finds that due to different discourse subjects,discourse of energy conservation notification and energy conservation manual are different in discourse content and form,while both of them play the roles of forming cohesive force,achieving consensus and pointing out direction.By integrating the excellent tradition from Chinese culture into it and highlighting energy conservation effect,China’s energy conservation discourse is conducive to promoting energy conservation.