新形势下烟草企业宣传工作现状及创新思路

Current Situation and Innovative Ideas of Propaganda Work in Tobacco Enterprise Under the New Situation

2021年是“十四五”开局之年,是我国现代化建设进程中具有特殊重要性的一年,也是烟草行业贯彻新发展理念、构建新发展格局、推动高质量发展的重要一年。提高烟草行业新闻宣传水平,营造良好舆论氛围,切实提升烟草企业软实力显得尤为重要。论文对新形势下烟草企业新闻宣传工作重点、不足及创新思路进行了分析与建议。

The year of 2021 is the beginning year of"the 14th Five-Year Plan",which is of special importance in the process of China's modernization construction.It is also an important year for the tobacco industry to implement the new development concept,build a new development pattern and promote high quality development.It is particularly important to improve the level of tobacco industry news propaganda,create a good atmosphere of public opinion,and effectively enhance the soft power of tobacco enterprises.The paper analyzes and suggests the key points,shortcomings and innovative ideas of news propaganda work in tobacco enterprises under the new situation.