基于交互设计的商业化古城镇建设研究

Research on the Construction of Commercialized Ancient Towns Based on Interaction Design

近年来,中国历史城镇旅游热潮所引发的旅游商业化现象一直是国内外研究的热点。商业化在一定程度上是以古镇文化作为基础。在其商业化进程中,也对其文化进行宣扬和传承,并通过商业化的改良传播其文化精神。而人们普遍认为,商业气息淡化了古镇原有的传统风貌。因此,两者应该如何取舍以及如何利用现有的“互联网+交互技术”进行平衡成为论文主要研究的问题。

In recent years,the phenomenon of tourism commercialization caused by the upsurge of tourism in China's historical towns has been a hot topic of research at home and abroad.To a certain extent,commercialization is based on the culture of ancient towns.In the process of their commercialization,it also publicizes and inherits their culture,and spreads their cultural spirit through the improvement of commercialization.It is generally believed that the commercialized atmosphere has weakened the original traditional appearance of the ancient towns.Therefore,how to choose between the two and how to make use of the existing"internet+interaction technology"to strike a balance is the main research problem of the paper.