电子商务直播人才培养策略初探

A Primary Exploration of Training Strategy of E-commerce Live Broadcasting Talents

文章首先阐述了电商直播的发展对人才的强烈需求,以及传统电子商务人才培养面临的问题,然后探究了电子商务直播人才培养的方向,最后提出了电子商务直播人才培养的策略,包括做好市场定位,明确学生培养方向;做好专业课程改革与建设;积极推进实践教学等。

This paper first expounds the strong demand for talents by the development of e-commerce live broadcasting and the problems faced by the cultivation of traditional e-commerce talents, then explores the direction of talent cultivation of e-commerce live broadcasting, and finally puts forward the strategies for talent cultivation of e-commerce live broadcasting, including making a good market positioning and clarifying the direction of student cultivation;reform and construction of specialized courses should be carried out well;actively promote practical teaching, etc.