创新创业思潮下的家庭农场文创转型研究

Research on Cultural and Creative Transformation of Family Farm under the Trend of innovation and Entrepreneurship

以"文创农业"为方向,通过将农业与民俗文化、创新思维、品牌建设相结合,形成独具特色的农场文化,促进家庭农场转型升级,解决农场在传统文化的传承和创新、可持续发展、产业产品的延伸等方面的问题,提升农场生态效能、经济效能、品牌效能。

In the direction of"cultural and creative agriculture",through the combination of agriculture with folk culture,innovative thinking and brand building,a unique farm culture will be formed to promote the transformation and upgrading of family farms,to solve the problems in the inheritance and innovation of traditional culture,sustainable development and extension of industrial products,and to improve the ecological efficiency,economic efficiency,brand efficiency.