高职商务英语专业学生跨文化交际能力影响因素分析

Analysis on the Influencing Factors of Intercultural Communicative Competence of Business English Majors in Higher Vocational Colleges

参与跨境商务活动的人员,应当利用自身的跨文化交际能力,促成国际商务活动的成功。在商务英语专业教学中,教师应转变传统教育理念,借助必修课和选修课培养学生的跨文化交际能力,学校应为学生提供更多涉外实践机会。同时需要建立一支高素质的教师队伍才能不断提高学生的跨文化交际能力。

People who participate in cross-border business activities should make use of their own cross-cultural communication ability to promote the success of international business activities.In the teaching of business English major,teachers should change the traditional education concept and cultivate students’cross-cultural communication ability with the help of compulsory courses and optional courses.Schools should provide students with more opportunities for foreign practice.At the same time,it is necessary to establish a high-quality teacher team in order to improve students’intercultural communication ability.