公共图书馆新媒体阅读推广模式的探索与构建

Exploration and Construction of New Media Reading Promotion Mode in Public Library

互联网时代下,以微信、微博等为代表的新媒体获得迅猛发展,在诸多领域发挥着越来越重要的作用。公共图书馆作为知识传播和信息服务的主要场所,在新媒体环境下理应充分利用新媒体的优势充分发挥自身的重要功能。对公共图书馆而言,充分利用新媒体途径优化和创新阅读推广模式,既可以满足大众对阅读的多元化需求,又可以促进公共图书馆服务质量和服务水平的提升。该文通过阐述新媒体的基本内涵及特征,分析了新媒体环境下公共图书馆运行中面临的突出问题,重点探讨了公共图书馆新媒体阅读推广模式优化的具体路径。

In the era of internet,new media such as WeChat and microblog are developing rapidly and playing an increasingly important role in many fields.As the main place of knowledge dissemination and information service,public library should make full use of the advantages of new media to give full play to its important functions in the new media environment.For public libraries,making full use of new media to optimize and innovate reading promotion mode can not only meet the diversified needs of the public for reading,but also promote the improvement of public library service quality and service level.By expounding the basic connotation and characteristics of new media,this paper analyzes the outstanding problems faced by public libraries in the new media environment,and mainly probes into the specific path of optimizing the new media reading promotion mode of public libraries.