衡水湖国际马拉松赛的旅游效应研究

Research on Tourism Effects of Hengshui Lake International Marathon

目前,很多城市将其经济与体育的发展相结合,引进马拉松赛事,以促进城市的品牌建设。衡水市通过举办衡水湖国际马拉松比赛,吸引了全国各地的游客,促进了当地旅游业的大力发展。该文采用文献资料法、实地调研法、访谈法和数理统计法,从经济效应、社会效应、文化效应三方面,对衡水湖国际马拉松赛的旅游效应进行深入分析,以期为其他省、市体育赛事旅游业的开展提供现实依据。

At present,many cities have begun to introduce marathon events to the city brand building,through the marathon to promote the construction of the city,the city's economic and sports development.Hengshui City attracts tourists from all over the country and promotes the development of local tourism by holding Hengshui Lake International Marathon.This paper analyzes the tourism effect of Hengshui Lake International Marathon from the following aspects:economic effect,social effect and cultural effect through the methods of literature,field research,interview and mathematical statistics,so as to provide practical basis for the development of sports tourism in other provinces and cities.