中医药非物质文化遗产校园推广策略探究

Research on Campus Promotion Strategy of Intangible Cultural Heritage of Traditional Chinese Medicine

中医药文化是中国传统文化的重要组成部分,中小学生是中医药文化新时代的传承者和后继人才。为了推动中医药非物质文化遗产的保护和传承,该文通过文献分析法分析中医药非物质文化遗产的传播现状,发现人们对中医药非遗的认知存在渠道少、关注度低等问题,显示出当前中医药文化非物质文化遗产进校园的必要性,从而在此基础上尝试探究中医药非物质文化遗产校园推广的思路与策略。

Traditional Chinese medicine culture is an important part of Chinese traditional culture.Primary and middle school students are the inheritors and successors of the new era of Chinese medicine culture.In order to promote the protection and inheritance of the intangible cultural heritage of Chinese medicine,this paper analyzes the current situation of the dissemination of the intangible cultural heritage of Chinese medicine through the literature analysis method,and finds that people have few channels and low attention to the intangible cultural heritage of Chinese medicine.It shows the necessity for the intangible cultural heritage of Chinese medicine to enter the campus,and on this basis,it tries to explore the ideas and strategies of campus promotion of the intangible cultural heritage of Chinese medicine.