全球医学出版发展现状与挑战

Current Status and Development of Global Medical Publishing

和大众出版一样,世界医学出版也展现不平衡的分布趋势,近半数的市场份额麇集于十大医学出版集团。随着市场和技术的发展,这些出版集团的出版趋势逐渐从印刷内容转向数字化、多媒体化的内容,而这种趋势同时也受到技术发展本身的限制以及开放获取运动等社会运动的挑战,这次疫情亦对医学出版产业造成影响。医学出版集团既要继续发展壮大,也要应对挑战,以期在全球出版产业转型升级中立足并扩大其影响。

Like general publishing,global medical publishing also shows an unbalanced distribution trend,with nearly half of the market share concentrated in ten medical publishing corporations.With the development of market and technology,the publishing trend of these corporations has gradually shifted from printing to digital and multimedia content.The trend is limited by the development of technology itself and challenged by social movements such as open access movement.The Covid-19 pandemic also affected the medical publishing industry.To gain a foothold and expand its influence in the transformation and upgrading of the global publishing industry,medical publishing group should not only continue to develop and grow,but also meet these challenges.