消费升级背景下三线城市新零售市场分析及拓展--基于蚌埠市新零售市场的调研

Analysis and Development of New Retail Market in Third-tier Cities under the Background of Consumption Upgrading--Research on New Retail Market in Bengbu

通过前期走访和数据采集发现,随着人均可自由支配收入增加,三线城市消费者消费观念近几年正发生改变,消费需求愈加丰富,消费升级趋势明显。居民消费需求的升级变化,迫切要求当地零售行业更多新供给和新模式的发展创新。为了探讨如何让区域零售行业继续保持平稳较快发展,质量、效益和服务水平不断提升,更好满足消费者不断升级的需求,以蚌埠市为例进行了调查研究,为区域零售业的发展提供合理建议,线上平台模式创新,线下商场升级改造,发展智能物流,利用新技术打造新零售。

Through the previous visit and data collection,it is found that with the increase of per capita disposable income,the consumption concept of consumers in the third-tier cities is changing in recent years,the consumption demand is becoming more abundant,and the consumption upgrading trend is obvious.The upgrading of consumer demand urgently requires more new supply and development innovation of new mode in local retail industry.In order to explore how to make the regional retail industry continue to maintain stable and rapid development,improve the quality,efficiency and service level,and better meet the needs of consumers,this paper takes Bengbu City as an example to carry out investigation and research,and provides reasonable suggestions for the development of regional retail industry.