山东半岛蓝色体育文化城市品牌发展趋势研究

Research on the Brand Development Trend of Shandong Peninsula Blue Sports Culture City

21世纪是海洋的世纪,是蓝色经济的时代,发展蓝色海洋事业已成为全世界的一种共识。山东半岛蓝色经济区建设是国家战略,蓝色体育文化是蓝色经济区城市建设中不可缺少的重要部分。该文运用文献资料、实地调查、访谈等研究方法,对山东半岛城市蓝色体育文化发展规律及蓝色体育文化对打造城市品牌的影响和发展趋势等方面进行了分析与研究,对提升城市形象、创新城市品牌、挖掘城市文化内涵、提高城市软实力、增强区域竞争力有着重要的现实意义。

the 21st century is an ocean century and an era of blue economy.The development of blue ocean industry has become a consensus of the whole world.The construction of Shandong Peninsula blue economic zone is a national strategy,and blue sports culture is an indispensable part of the urban construction of the blue economic zone.This paper uses the methods of literature,field investigation and interview,This paper analyzes and studies the development law of blue sports culture in Shandong Peninsula Cities and the influence and development trend of blue sports culture on building city brand,which has important practical significance for improving city image,innovating city brand,mining urban cultural connotation,improving urban soft power and strengthening regional competitiveness.