体育特色小镇建设与体育旅游融合发展研究

Research on the Integrated Development of Sports Characteristic Town Construction and Sports Tourism

近年来,随着经济的快速发展,运动理念逐渐普及,国家的政策持续支持和资金日益关注,都为体育特色小镇的建设和体育旅游资源的开发提供了良好的发展契机。目前,我国很多地区积极推进体育特色小镇建设,将小镇的现有资源和体育旅游产业日益融合,进一步推广特色体育旅游的开发与建设。该文根据我国体育特色小镇建设现状出发,分析了当前体育特色小镇和体育旅游相结合过程中存在的问题,并提出体育特色小镇和体育旅游的融合起来可持续发展的策略。

In recent years,with rapid economic development,gradually popularization of the sports concept,national policy support and more and more attention of capital.They provide a good opportunity of development for the physical characteristic town construction and exploitation of sports tourism resources.At present,many areas in China actively push forward sports characteristic town construction,increasingly mix existing town resources and sports tourism industry together,further promote development and construction of characteristic sports tourism.Based on the current situation of the construction of sports characteristics town in China,this paper analyzes the problems existing in the combination of sports characteristics town and sports tourism and puts forward the strategies for the sustainable development of the integration between sports characteristics town and sports tourism.