河南省洛阳市户外运动旅游发展的研究

Research on the Development of Outdoor Sports Tourism in Luoyang Area of Henan Province

该文运用SWOT分析法对河南洛阳地区户外运动旅游进行研究。研究结果:中原地区户外运动旅游的优势是旅游业发达、户外自然景区丰富、游客参与意愿增强、户外运动赛事多;劣势是洛阳旅游的定位、项目单一、行业不规范;机遇是全民健身的国家战略、河南户外运动赛事的发展、新媒体+体育的新发展趋势;威胁是周边城市对市场的抢占、人才匮乏、运营复杂。建议:建设特色景区、加大力度宣传监管、健身重点森林公园、利用人文活动。

Applying SWOT analytical method for investigation of outdoor sport tourism where around Luoyang,Henan Province.Research conclusion:The advantages of Luoyang outdoor sports tourism are developed tourism,abundant outdoor natural scenic spots,increased willingness of tourists to participate,and more outdoor sports events;The disadvantage is the orientation of Luoyang tourism,single project and non-standard industry;Opportunity is the national strategy of national fitness,the development of Henan outdoor sports events,the new development trend of new“media+sports”;The threat is the prevalence of the surrounding cities,the lack of talent,and the complicated operation.Suggestion:developing the specific tourist attraction,promoting and propagandizing,fitness theme of forest park development,through humanity cultural activities.