突发公共卫生事件网络舆情传播机制研究

Research on the Network Public Opinion Transmission Mechanism of Public Health Emergencies

在分析重大疫情网络舆情传播过程基础上,构建网络舆情传播系统动力学模型,研究舆情事件、网媒、网民及政府等四个作用主体与疫情舆情传播的互动关系,并以新型冠状病毒肺炎疫情中双黄连事件为实例做出仿真分析。研究表明政府公信力对网络舆情传播具有重要作用,舆情发生的第一时间是政府最佳介入时机,社交媒体的管控工作是舆情治理的关键。具体措施要强化科研机构和科研人员舆论传播的主体地位,对网络谣言要分类处理,设立官方权威平台统一发布疫情信息。

Based on the analysis of the process of spreading the network public opinion in major epidemics,a dynamic model of the network public opinion spread system was constructed to study the interactive relationship between the public opinion events,online media,netizens and government and the spread of epidemic public opinion.The Shuanghuanglian event in COVID-19 was simulated as an example.The research results showed that the credibility of the government had important influence on the spread of Internet public opinion,the first time for public opinion to occur was the best time to intervene,and the management and control of social media was the key to public opinion governance.Specific measures should strengthen the dominance of scientific research institutions and scientific research personnel in the spread of public opinion,classify and process online rumors,and establish an official authoritative platform to publish epidemic information in a unified manner.