欧美越野滑雪文化发展历程、经验及启示

European and American Cross-Country Skiing Culture Development Process, Experience and Enlightenment

运用文献资料、逻辑分析法,对欧美越野滑雪文化发展的历程、经验进行梳理,得出对中国发展越野滑雪文化的启示。越野滑雪文化历经在欧美的传承和创新,其发展经验主要有:背靠特色故事传播历史文化;发展度假旅游充实休闲文化;借助冬奥影响扩展竞技文化;举办职业赛事提升城市文化。对中国的启示:挖掘滑雪故事,传承项目文化;促进"滑雪+主题旅游"融合,推动文化产业发展;大力加强冬奥转播,普及竞技文化;积极承办职业赛事,提升城市形象。

Using literature data and logic analysis method to comb the history and experience of the development of cross-country skiing culture in Europe and the United States, the article draw inspirations for the development of cross-country skiing culture in China. Cross-country skiing culture has been passed down and innovated in Europe and America. Its development experience includes: using stories to spread history and culture;developing vacation tourism to enrich leisure culture;using the influence of the Winter Olympics to expand competitive culture;organizing professional events to enhance urban culture. Implications for China: discover ski stories and inherit project culture, promote the integration of "ski + theme tourism" and promote the development of cultural industry, vigorously strengthen the broadcast of the Winter Olympics and popularize the competitive culture, actively organize professional events to enhance the image of the city.