区块链背景下大学生媒体素养提升的路径探究

Exploration of the Path in Improving College Students Media Literacy Under the Background of Blockchain

信息技术的快速发展促进了媒体融合大幅度、深程度的变革,媒体在大学生学习生活中的影响和作用日益加大。当前大学生媒体素养的现状是:时间分配不合理,需要提升时间管理能力;抵御负面舆论能力欠缺,需要提升舆论应对能力;自我为中心意识加强,网络活动增多,需要增加社会实践;信息获取能力欠缺,缺乏对自己版权的重视和对他人版权的尊重,需要增强版权素养。因此,急需从区块链对媒体生态的重构层面思考和探究大学生在媒体感知、选择、使用、创造等方面的道德素养、法律素养、信息素养、版权素养提升的可能性,力求从整体上提升大学生的媒体素养。

The rapid development of information technology has promoted the large-scaled and profound change in media integration,and the influence and role of media have become greater in college students study and life.The current situation of media literacy of college students is as follows.Their time allocation is unreasonable,so they need improve the ability of time management;their ability to resist negative public opinion is insufficient,so they need improve the ability to deal with public opinion;their self-centered consciousness and network activities are increasing,so they need increase social practice;their ability of information acquisition is deficient with little attention to their own copyright and no respect for others copyright,so they need enhance copyright literacy.Therefore,from the perspective of the blockchain reconstructing media ecology,we are badly in need of thinking about and probing into the possibility of improving college students moral literacy,legal literacy,information literacy and copyright literacy from such aspects as media's perception,choice,employment,creation,striving to promote their media literacy on the whole.