基于ABC态度模型的新冠疫情期间大学生居家运动意愿研究

Home exercise intention of college students during the period of COVID-19 based on the Tricomponent Attitude Model

居家运动在新冠肺炎疫情期间,作为“智慧抗疫”的重要举措之一,受到社会各领域的广泛关注。基于ABC态度模型,分3个维度构建大学生居家运动意愿理论模型:认知维度以健康信息搜索行为、运动参与程度为变量,情感维度以感知价值、感知风险为变量,行为倾向维度以居家运动意愿为变量。采用问卷调查法和结构方程模型进行实证分析,研究大学生态度对居家运动意愿的影响,进一步探讨大学生对居家运动的认知态度与情感态度、情感态度与行为倾向之间的相互作用。结果表明:从认知态度对情感态度的作用来看,大学生健康信息搜索行为对感知价值具有正向影响,对感知风险的影响作用不显著;运动参与程度对感知价值和感知风险分别具有正向和负向影响;健康信息搜索行为对感知价值的影响作用大于运动参与程度,而感知风险更容易受到运动参与程度的影响。从情感态度对行为倾向的作用来看,感知价值和感知风险对居家运动意愿分别产生正向和负向影响,相对于感知价值,感知风险对居家运动意愿的影响程度更高。根据研究结论,对居家运动的开展提出了相关建议。

During the new crown pneumonia epidemic,as one of the important measures of"intelligent anti-epidemic",the home movement has received extensive attention from all sectors of society.Based on the ABC attitude model,it is divided into three dimensions:the cognitive dimension uses health information search behavior and the degree of sports participation as variables,the emotional dimension uses perceived value and perceived risk as variables,and the behavior tendency dimension uses home exercise willingness as a variable to construct college students'home sports The theoretical model of willingness.Using questionnaire survey method and structural equation model to carry out empirical analysis to study the influence of college students'attitudes on the willingness to exercise at home,and further explore the interaction between college students’cognitive attitudes and emotional attitudes towards home sports,emotional attitudes and behavioral tendencies.The results show that:from the perspective of the effect of cognitive attitudes on emotional attitudes,college students’health information search behavior has a positive effect on perceived value,but has no significant effect on perceived risk;the degree of sports participation has positive effects on perceived value and perceived risk,respectively And negative impact;the effect of health information search behavior on perceived value is greater than the degree of participation in sports,and the perceived risk is more likely to be affected by the degree of participation in sports.From the perspective of the effect of emotional attitude on behavior tendency,perceived value and perceived risk have positive and negative effects on the willingness to exercise at home,respectively.Compared with perceived value,perceived risk has a higher degree of influence on the willingness to exercise at home.Based on the research conclusions,relevant suggestions are made for the development of the home movement.