积极老龄化进程中的媒体担当--基于老年人需求的时代变迁与老化刻板印象

Media’s Role in the Process of Active Aging--Based on the Changing Needs of the Elderly and Aging Stereotypes

我国养老的核心问题将从物质生活保障转变为如何满足老年人的精神需求。积极老龄化的精髓和核心即是社会参与,主动积极的社会参与有助于老年人获得尊敬和尊严,感受生命的价值和意义。然而,由于受思维惯性和传播惯性的影响,社会往往将老年人视为“负担”和“弱者”,停留于满足老年人的物质需求和低层次精神慰藉,未能顺应老年人需求的时代变迁,创造条件满足老年人的自我实现需求。积极老龄化的推进,老年人智慧优势的发挥和精神需求的满足,其前提是必须改变负面老化刻板印象以及老年人对自我的负面认知,而这正是传播媒体的职责和担当。

With the development of economy and society,the core problem of providing for the aged in China has changed from solving poverty and material shortage to how to meet the spiritual needs of the elderly.The essence and core of active aging is social participation.Active social participation helps the elderly gain respect and dignity,and feel the value and significance of life.However,due to the influence of thinking inertia and communication inertia,the society often regards the elderly as“burden”and“weak”,and stays in meeting the material needs and low-level spiritual comfort of the elderly,failing to adapt to the changes of the times and create conditions to meet the self realization needs of the elderly.With the advancement of active aging,the satisfaction of the spiritual needs of the elderly and the exertion of their wisdom advantages,we must change the negative stereotype of the elderly and their negative self-cognition,which is the role and responsibility of the media.