“互联网+”视角下非物质文化遗产的商业化发展——以汉绣为例

Commercialized development of intangible cultural heritage from the perspective of “Internet+”: taking Han Embroidery as an example

文章以汉绣为例,利用文献研究的方法,对现状进行系统的剖析。通过“互联网+”,从创新性商业化开发和传承人培养的探索两方面,对汉绣项目提出适应时代发展又不丢失优良传统的具体建议,改善汉绣在适应现代人的审美方面有较大困难、传承人稀缺、相关传承机制不完善、盈利模式单一等问题。

Taking Han Embroidery as an example,this paper makes a systematic analysis of the current situation by using the method of literature research.Through the“Internet+”,from the two aspects of exploring innovative commercialization development and inheriting people’s training,it puts forward specific proposals for Han Embroidery project to adapt to the development of the times without losing the fine tradition,to improve the problems that Han Embroidery has difficulty in adapting to the aesthetic of modern people,the scarcity of inheritors,the imperfect inheritance mechanism,and the single profit model.