新媒体时代大学生主流意识形态认同教育的拓展路径

Value Purpose and Practice Path of the Mainstream Ideology Identity of College Students in the New Media Era

新媒体时代,教育场域的拓宽、教育内涵的拓展和教育手段的丰富,为大学生主流意识形态认同教育的精准实施提供了强力支持。然而,泛化的传播途径、多元的意识形态、僵化的教育模式,削弱了社会主义意识形态认同教育的实效性。高校只有强化媒体管控,创新教育模式,秉持人文亲和,才能牢牢掌握主流意识形态的网络话语权,激发大学生主流意识形态认同的自觉性,提升大学生主流意识形态认同教育的实效。

In the era of new media,the broadening of the field of education dissemination of mainstream ideology identity of college students,and the enrichment of the content and means of mainstream ideology identity education provide strong support for the precise implementation of mainstream ideology identity education.However,generalized communication channels,multiple ideologies,and rigid education models have greatly weakened the authority and effectiveness of socialist ideological identity education.Therefore,only by strengthening media control,innovating educational models,and adhering to humanistic affinity,can we firmly grasp the mainstream ideology’s online discourse power,stimulate the consciousness of college students’mainstream ideological identity,an-d enhance the effectiveness of college students’mainstream ideological identity education.