基于市场需求的饲料产品物流营销战略分析

Analysis of logistics marketing strategy of feed products based on market demand

物流运营产业作为当前电子商务模式发展下的新型运输产业,对我国线上经济和扩大内需具有十分重要的意义。但当前我国物流运营发展规模不大,运营标准不够完善,加之饲料企业作为传统农牧养殖业中的中间产业,本身发展较为迟缓,加之饲料产品自身在运输方面具有一定的特殊需求,使得当前饲料企业物流营销方面发展比较迟缓。因此,饲料企业物流营销战略分析成为饲料企业发展物流产业的重要渠道,本文通过认真分析当前物流营销发展现状、物流行业发展的各个影响因素及饲料企业内部物流运营模式存在的不足,找出物流营销战略发展关键并提出相应的优化对策。

as a new transportation industry under the current e-commerce mode,logistics operation industry is of great significance to China’s online economy and expanding domestic demand.But at present,the development scale of logistics operation in China is not large,the operation standard is not perfect,and feed enterprises,as an intermediate industry in traditional agriculture,animal husbandry and breeding industry,are relatively slow in development.In addition,feed products have certain special needs in transportation,which makes the development of logistics marketing of feed enterprises relatively slow.Therefore,the analysis of logistics marketing strategy of feed enterprises has become an important channel for feed enterprises to develop logistics industry.This paper analyzes the current situation of logistics marketing development,the various influencing factors of logistics industry development and the shortcomings of internal logistics operation mode of feed enterprises,finds out the key to the development of logistics marketing strategy and puts forward the corresponding optimization countermeasures.