新营销理念下的饲料行业营销语言学探讨

Discussion on the marketing linguistics of feed industry under the new marketing concept

新营销理念的转变对饲料行业的发展有非常大的影响,而营销语言对饲料行业营销效果意义重大。本文从营销语言学的角度对新营销理念下的饲料行业营销进行了深入探讨。首先,深入分析目前饲料行业营销语言的现状,包括营销语言类别、新营销理念下的营销语言及电商营销语言等。然后分析了目前饲料行业在营销语言方面存在的困境,如营销语言体系缺失、管理者对营销语言关注度缺失、营销部分和营销语言管理缺失及营销语言培训缺失等。针对这些困境,提出针对性的解决路径:健全完善饲料行业的专业化营销语言体系、强化行业中管理者的营销语言新理念,加强对营销部门的营销语言体系管理,注重对饲料销售者的营销语言培训,希望通过这些方法能真正实现饲料行业在新营销理念下更加快速的发展和进步。

The change of new marketing concept has a great influence on the development of feed industry,and the marketing language is also of great significance to the marketing effect of feed industry.From the perspective of marketing linguistics,this paper discusses the marketing of feed industry under the new marketing concept.Firstly,the current situation of marketing language in feed industry was deeply analyzed,including the categories of marketing language,the marketing language under the new marketing concept and e-commerce marketing language.Then it analyzes the current difficulties in marketing language in feed industry,such as the lack of marketing language system,the lack of managers’attention to marketing language,the lack of marketing part and marketing language management,and the lack of marketing language training.In view of these dilemmas,this paper puts forward some targeted solutions:improving the professional marketing language system of feed industry,strengthening the new concept of marketing language of managers in the industry,strengthening the management of marketing language system of marketing department,and paying attention to the training of marketing language of feed sellers.It is hoped that through these methods,the feed industry can truly achieve the goal of innovation under the new marketing concept More rapid development and progress.