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公共卫生事件中的健康传播——以新冠肺炎疫情防控为例

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摘要 认知具有个体差异,健康传播也应根据不同的受众调整内容。要从心理层面对受众舰行为采纳意愿进行分析,选择不同的侧重点以賴目应的纖信念,从而促进公众对髓行为建议的采纳。在未来的健康传播中,要强调体育锻炼和饮食结构等改善生理健康的行为,对于人际关系和精神成长等提升心理健康的行为应同样予以重视。
作者 王迎 薛可
出处 《新闻战线》 2021年第9期96-98,共3页 The Press
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