粤港澳大学生的美展感知及地方感影响差异:基于多群组结构方程模型分析

Differences in the Impact of Art Exhibition Perception and Sense of Place Among College Students from Guangdong, Hong Kong and Macao:Model Analysis Based on Multi-group Structural Equation

采用Beerli和Martin等编制的旅游体验及地方感研究量表,以问卷调查数据为基础,通过构建多群组结构方程模型对粤港澳大学生游客的美展感知与地方感影响进行了研究。结果表明:(1)大学生游客对美展的感知及粤港澳地方感的产生受到5个变量维度的影响:认知形象、旅游涉入、社会联系、地方认同与地方依恋;(2)大学生游客对美展的认知形象、旅游涉入和社会联系都对粤港澳地方认同具有显著影响;大学生游客对美展的旅游涉入、社会联系及粤港澳地方认同都对粤港澳地方依恋也具有显著影响,而认知形象对粤港澳地方依恋具有显著影响的研究假设未获支持;(3)粤港澳与非粤港澳两个大学生群体在旅游涉入与粤港澳地方依恋、地方认同与粤港澳地方依恋的关系中都存在显著差异。研究结果为验证艺术旅游地在提升游客地方感中发挥作用提供理论依据。

Research on tourist destinations is of great significance to enhance tourists’ sense of place. Using the tourism experience and sense of place research scale compiled by Beerli and Martin, based on the questionnaire survey data, the impact of art exhibition perception and sense of place among college students from Guangdong, Hong Kong and Macao was studied by constructing a multi-group structural equation model. The results show that: (1) College students’ perception of art exhibitions and the generation of a sense of place in Guangdong, Hong Kong and Macao are affected by 5 variable dimensions: cognitive image, tourism involvement, social connection, place identity and place attachment;(2) College students’ perception of art exhibitions Image, tourism involvement and social connections have a significant impact on the local identity of Guangdong, Hong Kong and Macao;the tourism involvement, social connections and Guangdong, Hong Kong and Macao’s local identity of the art exhibition by university students and tourists also have a significant influence on the local attachment of Guangdong, Hong Kong and Macao, and cognitive image The research hypothesis that Guangdong-Hong Kong-Macao local attachment has a significant impact is not supported;(3) There are significant differences in the relationship between tourism involvement and Guangdong-Hong Kong-Macao local attachment, and local identity and Guangdong-Hong Kong-Macao local attachment between GuangdongHong Kong-Macao and non-Guangdong-Hong Kong-Macao. However, the research hypothesis that there are significant differences in the relationship between social connection and local attachment in Guangdong, Hong Kong and Macao has not been supported. The research results provide a theoretical basis for verifying the role of art tourism destinations in enhancing tourists’ sense of place.