加拿大“暑期阅读俱乐部”评估实践与启示

Evaluation Practice and Enlightenment of "Summer Reading Club" in Canada

评估是衡量阅读推广活动成效、发现问题的重要手段。加拿大最大的暑期双语阅读活动--"暑期阅读俱乐部"每年都组织实施评估计划,建立了常态化评估机制。本文在介绍"暑期阅读俱乐部"评估目的、评估主体、评估内容、数据收集、数据分析以及评估结果等内容的基础上,总结分析其特点,并对我国阅读推广活动评估工作提出建议。

Evaluation is an important means to measure the effectiveness of reading promotion activities and find problems. "Summer Reading Club", the largest summer bilingual reading activity in Canada, organizes and implements the evaluation project every year and establishes a regular evaluation mechanism. Based on the introduction of the purpose, subject, content, data collection, data analysis and evaluation results of "Summer Reading Club", this paper summarizes and analyzes its characteristics, and puts forward suggestions on the evaluation of reading promotion activities in China.