颜色文化差异影响道德的黑白隐喻表征及行为选择

THE BLACK AND WHITE METAPHORICAL REPRESENTATION AND BEHAVIOR CHOICE OF THE INFLUENCE OF COLOR CULTURAL DIFFERENCE ON MORALITY

通过3个实验考察颜色文化差异对道德概念黑白隐喻表征及行为选择的影响。结果表明,颜色文化差异影响黑白与道德的隐喻联结:白族道德概念的黑白隐喻表现为“白好黑坏”,彝族道德概念的黑白隐喻表现为“黑好白坏”。有不同黑白文化的民族的黑白概念与道德概念的隐喻联结有特异性。

Three experiments are conducted to investigate the influence of color cultural differences on the black-and-white metaphorical representation of moral concepts and behavioral choices.The results show that the difference of color culture affects the metaphorical connection between black and white and morality:the black and white metaphors of Bai ethnic group’s moral concept are represented as "white is good, black is bad", while the black and white metaphors of Yi ethnic group’s moral concept are represented as "black is good, white is bad". The metaphorical connection between the concepts of black and white and the concept of morality in ethnic groups with different black and white cultures is specific.