警务品牌建设:打通基层治理的“神经末梢”--浙江宁波的实践与启示

Police Brand Construction:Getting through the“Nerve Endings”of Grass-roots Governance--Practice and enlightenment of Ningbo,Zhejiang Province

宁波市公安机关在警务品牌建设方面开展了诸多创新,打造出以“老潘警调中心”“胡朝霞党代表工作室”“晓祥警民驿站”“文涛反诈工作室”等为代表的特色警务品牌,有效提升了人民群众的安全感满意度。以品牌内化理论为切入点,概括提炼其在品牌建设过程中形成的经验,在组织层面主要表现为全局性的战略眼光、专业化的推广方式;在个体层面主要表现为情感关注度和符号激发力。最后从注重经验提炼、突出区域特色、引入时代元素、加强典型引领、提升传播效应五个方面,为推动基层社会治理现代化带来启示。

The public security organs of Ningbo have carried out a lot of innovations in the construction of police brand,creating the characteristic police brand represented by“Lao Pan police transfer center”,“Hu Zhaoxia party representative studio”,“Xiaoxiang station for the police and the people”and“Wentao anti-fraud studio”,which effectively improves the people’s sense of security satisfaction.Based on the theory of brand internalization,the author summarizes and refines the experience formed in the process of brand building.At the organizational level,it is mainly manifested as the overall strategic vision and professional promotion methods.At the individual level,it is mainly manifested in emotional attention and symbolic motivation.Finally,from the five aspects of paying attention to experience extraction,highlighting regional characteristics,introducing the elements of the times,strengthening the typical guidance,and improving the communication effect,it brings enlightenment for promoting the modernization of grass-roots social governance.