城市街头商业招牌的作用及其标准化研究

Study on the Function and Standardization of City Street Commercial Signboards

以店面招牌标准化为研究对象,通过访谈、问卷调查等形式,了解店家、消费者对店面招牌的看法,以及店面招牌标准化后的思考。分别从消费者、店铺所有者、城市管理者3个层面分析存在的问题及障碍,并得出店面招牌是否应该标准化的结论,并提出完善城市街头商业招牌标准化的对策和建议。

This paper takes the standardization of shop signboards as the research object,through interviews,questionnaires and other forms,to understand the views of shop owners and consumers on shop signboards,as well as the thinking after the standardization of shop signboards. This paper analyzes the existing problems and obstacles from the three levels of consumers,shop owners and city managers,and draws the conclusion whether the shop signboards should be standardized,and puts forward the countermeasures and suggestions to improve the standardization of City Street commercial signboards.