疫情下居家健身发展契机、特征及推进策略

Development Opportunities,Characteristics and Promotion Strategies of Home-Based Fitness Under Epidemic Situation

利用文献资料法、逻辑分析法等,对新冠肺炎疫情下居家健身发展的契机、特征及疫情防控常态化下的推进策略进行研究。疫情下居家健身的发展契机:大众身体健康意识的觉醒、外在动机激发居家健身热情、互联网为居家健身提供助力;发展特征:参与人员的广泛性、健身形式的多样性以及健身内容的丰富性。建议从四个方面推进居家健身的发展:加强政府对居家健身的积极宣传和引导作用;推进便利性体育健身设施的完善;深度挖掘“互联网+健身”资源;将居家健身网络赛事打造成全民健身的品牌赛事。

By using the methods of literature review and logical analysis,this paper studied the opportunity and characteristics of the development of home-based fitness under the COVID-19 epidemic situation,and the promotion strategy under the normalization of epidemic prevention and control.The development opportunities of home-based fitness under the epidemic situation are as follows:Public health awareness is awakening,extrinsic motivation stimulates the enthusiasm for home exercise,and the internet provides assistance for home-based fitness.It's development characteristics lies in universality of participants,various fitness forms and rich fitness content.We propose to promote the development of home-based fi tness from four aspects,namely,strengthening the active publicity and guiding role of the government,improving convenient sports and fitness facilities,deeply exploring"Internet+Fitness"resources,and building home-based online fi tness events into brand events of national fi tness.