微信公众平台对大学生社会主义意识形态认同的影响机制分析——基于国家认同的视角

Analysis on the Influence Mechanism of University's WeChat Public Platform on College Students'Socialist Ideology Identification--Based on the Perspective of National Identity

伴随网络信息技术的发展,以微信公众平台为代表的新媒体逐步成为高校进行社会主义意识形态教育的重要阵地。以山东省4200名在校大学生为考察对象,探析微信公众平台对高校大学生社会主义意识形态认同的影响机制。研究结果表明,微信公众平台自身定位、传播内容和传播手段在一定程度上能够正向预测大学生的社会主义意识形态认同程度。在调研分析的基础上,基于运营层面,提升平台对高校大学生社会主义意识形态认同的影响力,需要准确把握平台的政治导向,扬正气,聚人气;挖掘平台内容的影响力,提升主流声音的“分贝”和“穿透力”;拓展平台传播渠道,提升传播效果。

With the development of network information technology and new media,the new media represented by WeChat public platform has gradually become the network front of socialist ideology education in colleges and universities.Based on 4200 Shandong college students,this paper explores the influence mechanism of WeChat public platform on the identification of socialist ideology among college students.The result shows that the positioning,communication content and communication means of WeChat public platform can positively predict the degree of socialist ideology identification of college students in a certain extent.On the basis of investigation and analysis,it is necessary to accurately grasp the political orientation of the platform to enhance the influence of the platform on the identification of socialist ideology of college students;to excavate the influence of the content of the platform and improve the"decibel"and"penetration"of the mainstream sound;to expand platform communication channels and improve communication effects in the operational level.