运河流域非遗策展与运营探索——以“大运河非物质文化遗产”展为例

Exploring the Curation and Operation of Intangible Cultural Heritage in the Canal Basin:The“Intangible Cultural Heritage of the Grand Canal”Exhibition as a Case

运河流域非遗项目众多,生存发展业态多样,展示传播方式多元。中国大运河博物馆“大运河非物质文化遗产”展在展览策划上,选择与运河相关、有区域特色的非遗项目,以突出空间、过程、人的非遗属性为基调,以过程性静态展示和轮换式动态展演的方式提升观众的参与互动性,力求打造主线清晰、时空拓展、灵动多变的非遗展。基于非遗展的“活态”特性,提出以策划组织活态区的展示、展演和活动为主要内容的“展览运营”的概念,以持续的人力和财力为保障,统筹利用其他展厅、公共空间,以期与社会教育、文创研发等进行多维度碰撞,用文旅融合的视角探索非遗传播与传承的新思路。

There are many intangible cultural heritage projects in the canal basin,with various modes of development and multiple ways of display and communication.From them,China Grand Canal Museum selected the items that are mostly related to the canal and best resent the region to be included in the exhibition.The intangible attribute of space,process,and people is highlighted.To enhance audience participation and interactivity,the exhibition combines display and live performance with the aim to create a dynamic exhibition that has a clearly defined storyline and extended sense of time and space.Based on the“living”nature of the exhibition,the concept of“exhibition operation”that combines displays,performance and programs is proposed and implemented with the continuous input of human and financial resources.Other exhibition rooms and public spaces are utilized in an integrated manner;education and merchandizing are included in the curating process;the perspective of cultural tourism is adopted in exploring the new ideas and practices of intangible heritage protection.