湖南花瑶挑花创新产品市场调查研究

Market Survey Research on Innovative Products of Huayao Cross-Stitch Work in Hu'nan

近年来,随着我国非物质文化遗产保护工作日渐成熟,花瑶挑花创新产品在市场上越来越多,活态传承效果明显,但也存在一些问题。通过赴隆回县和溆浦县等地的调查走访,了解花瑶挑花目前的市场产品构成、相关店铺分布、经营品种等情况,分析其产品在传承与创新方面的问题与困境,进而提出拓展产品实用范围的建议,为花瑶挑花产品的传承创新探索新出路。

In recent years,as the protection of my country’s intangible cultural heritage has become more mature,more and more innovative products of Huayao cross-stitch work are on the market.The effect of living inheritance is obvious,but there are still some problems.Through surveys and visits in Longhui County and Xupu County,we learned about the current market product composition in Huayao,distribution of related stores,and operating varieties,and analyzed the problems and difficulties of its products in inheritance and innovation,and then proposed the suggestion of expanding the application scope so as to explore a new way for the inheritance and innovation of Huayao cross-stitch products.