山东省通用航空在旅游业的发展策略探讨

Discussion on the Development Strategy of Shandong General Aviation in Tourism Industry

在国内通用航空发展的大趋势之下,山东省通用航空开始了新的篇章。随之,低空旅游业也逐渐发展起来。但是经过几年的发展,山东省的低空旅游业与国内南方旅游大省相比,差距反而逐渐增大。本文在深入分析山东省低空旅游发展现状、发展面临的问题与限制的基础上,提出了新的切入点,从转换思路、开拓市场、扩展用户群体的角度,探讨打开旅游市场的新方法,建议以低空游览周边产品开发、针对用户的特色设计、与时俱进的特色宣传以及与地方特色相结合的独特情景设计等方面对项目进行深度开发,为山东省低空旅游发展的提供全新的思路与建议。

General Aviation of Shandong Province has begun a new chapter with the general aviation development trend in China.Along with that,low-altitude tourism has gradually developed.However,after several years of development,the gap between the low-altitude tourism in Shandong province and southern provinces in China has increased.Based on the deeply analysis of the current situation,problems and limitations of low altitude tourism development in Shandong Province,this paper puts forward a new entry point.From the perspective of changing ideas,opening up the market and expanding the user group,it discusses new methods to open up the tourism market.It is suggested that low altitude tourism peripheral product development,characteristic design for users,characteristic publicity keeping pace with the times and local characteristics should be adopted the unique scene design of the combination of color and other aspects of in-depth development of the project provides new ideas and suggestions for the development of low altitude tourism in Shandong Province.