高职生初涉电商创业的对策研究——以汽车产品销售为例

Research on the Countermeasures of Higher Vocational Students’ Initial Involvement in e-commerce Entrepreneurship——Take selling Autormotive Prroducts as an Example

在"大众创业,万众创新"的大环境下,越来越多的高职生加入到汽车产品销售的电商创业大军中去,由于初涉电商创业,经验不足,在创业过程中出现诸多的问题,造成经营惨淡或创业失败,致使高职生电商创业成功率下降。通过对创业中存在的问题分析,找出存在问题的主要原因,提出解决问题的对策,以提高电商创业的成功率。

In the environment of"mass entrepreneurship and innovation",more and more vocational college students join the e-commerce entrepreneurship army of automobile product sales. Due to the lack of experience and the initial involvement in e-commerce entrepreneurship,there are many problems in the process of entrepreneurship,resulting in poor operation or entrepreneurial failure,resulting in the decline of the success rate of e-commerce entrepreneurship of vocational college students. Through the analysis of the causes of the problems existing in entrepreneurship,this paper tries to find the countermeasures to solve the problems,so as to improve the success rate of e-commerce entrepreneurship.